We were recently approached by Stoke-on-Trent BID to help create a brand identity for ‘Operation Sparkle’, a new City Centre initiative to tidy up Stoke-on-Trent City Centre.

The brief: to create a logo design and printed brochure highlighting the tasks involved, such as cleanliness, neighbourliness, everyone chipping in to do their bit, picking up litter, businesses giving their shops a lick of paint and refurbishing garden areas.

We’re also producing window stickers for businesses involved to show their support.

Feedback to the design from BID: “Wow wow wow, I absolutely love it!”